The Australian sports industry is transforming, driven by advancements in digital technology, the needs of participants, and rising societal expectations. These factors are reshaping the way sports are managed and delivered across the nation. At a time when collaboration, innovation, and adaptability are critical, the National Sports & Physical Activity Convention (NSC) 2025 will bring together local and international leaders to share insights, strategies, and solutions to help the industry navigate challenges and unlock opportunities.
With an agenda designed for sport to make its stance in society, its capacity to drive positive change, and the strategies needed to ensure long-term sustainability, NSC 2025 will serve as a vital platform for sports leaders, policymakers, and industry stakeholders to learn, connect, and evolve.
Harnessing the Power of Sport to Shape Society
Sport has an unparalleled ability to unite communities, inspire change, and address pressing social issues. One of the event’s flagship sessions, The Power of Sport to Shape Society, will delve into the role of sport in driving meaningful social impact. Naomi Shearon, Strategy Lead at Sport England, will provide insights into Uniting the Movement, Sport England’s 10-year vision that reimagines sport’s role in everyday life.
Jacqui Weatherill, CEO of the City of Greater Dandenong, will discuss how sport can address social inequalities in diverse communities, ensuring access and participation for all. Additionally, Professor Anna Peeters AM, CEO of VicHealth, will highlight the potential of sport and physical activity to drive broad societal change. These discussions will provide attendees with actionable strategies to create lasting impact through sport.
Impacting At-Risk Youth and Vulnerable Communities
One of sport’s greatest strengths lies in its ability to engage and empower vulnerable groups. The Impact of Sport on At-Risk Youth keynote session will examine how sport can improve outcomes for young people facing socio-economic challenges, those in care, or at risk of entering the justice system. Alexandra Ash, CEO of The Y Australia, will discuss sport’s role in youth community development, while Julie McNeil, CEO of Aspire Community, will share insights on sport as a vehicle for change in Indigenous and outback communities.
Managing Sport: Innovate, Collaborate, Elevate
The Managing Sport Stream will focus on how the industry can future-proof itself through strategic innovation and collaboration. A key session, Partnerships – The New Sponsorship Dimension, will explore how sports organisations can redefine sponsorships as long-term partnerships that create value for all involved. Attendees will hear from Adam Bishop, General Manager of Growth & Development at Australian Athletics, on how to start meaningful partnership conversations that positively impact local communities.
Kim Crane, CEO of Paddle Australia, will lead an insightful session on Understanding New Age Media for Events and Participation, examining integrated opportunities in the evolving media landscape and how they can be leveraged to maximise engagement and visibility.
A Global Stage for Insights, Innovation, and Networking
With industry leaders from across the globe sharing their expertise, NSC 2025 provides an unparalleled opportunity for Australian sports administrators, policymakers, and practitioners to gain a competitive edge. The event will offer invaluable insights into policy advancements, grassroots development, community engagement, and commercial strategies that will shape the industry’s future.
NSC 2025 is more than a conference; it is a movement towards a more connected, inclusive, and progressive sports industry. As the sector faces digital disruption, evolving participation models, and increased expectations for social impact, this event will provide the roadmap needed to navigate change and seize new opportunities.
Join us at NSC 2025 to connect with the brightest minds in sport and be part of shaping the future of the industry.
For more information and ticket details, visit National Sports Convention.
Tickets available now! Visit National Sports Convention for more information.
Editor’s Notes
The National Sports & Physical Activity Convention (NSC) has grown since 2016 as Australia/New Zealand’s largest and most prominent community sport and recreation convention and expo. This year the NSC returned to Melbourne’s Convention and Exhibition Centre on 25 – 26 June 2025. The organisers worked with its 50+ collaborators to curate a program with international and Australian experts, providing the most comprehensive program on community sport recreation and sports facilities in Australia. The event also features the largest sports and recreation Expo with 80+ Exhibitors and 7 Activation Areas for the ultimate industry playground for industry professionals.
Photos from the NSC can be found at www.nationalsportsconvention.com.au
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Further information contact Martin Sheppard, at martins@smartconnection.net.au or (03) 9421 0133.